President
When Don Joseph DeSeranno founded DeSERANNO Wealth Planning in 1999, he was driven by a passion to create a financial services firm that is free from investor selling pressure and offers clients unbiased and financially responsible advice. Don’s vision led to the founding of DeSERANNO Wealth Planning, a company solidified by maintaining the fiduciary standard, which requires DeSERANNO to put clients’ best interests ahead of its own.
Don’s primary responsibilities as President of DeSERANNO include development of the vision, mission and general strategy of the company, and ensuring their implementation. Before founding DeSERANNO, Don built a loyal following of clients as a financial advisor with traditional brokerage firm Morgan Stanley, formerly Dean Witter Reynolds. Don earned a Bachelor of Science in Business Finance from Miami University while interning at Merrill Lynch.
Don serves as Assistant Treasurer on the Board of Directors of the Grosse Pointe War Memorial Association. He also is chairman of the association’s Community Relations/Development Committee and serves on the association’s Strategic Planning and Finance/Investment Committees. Don is a member of the Board of Directors of the Cold Heading Company, an automotive fastener manufacturer in Warren, Mich. In addition, Don established and serves as a board member of the DeSeranno Charitable Foundation, a non-profit organization benefiting a wide variety of local charities and causes. He played college hockey at St. Bonaventure University in New York and lives with his wife and children in Grosse Pointe Shores.